About

Launched in 2023, this storefront is a self-titled passion art project that aims to elevate the stereotypical “graffiti tag” to that of a modern and stylized work of art. Our brand threads a line between graffiti, design, hip-hop and Latin culture in the form of collectible artifacts, unique art pieces and apparel– serving as a visual ode and handwritten love letter to our very own, New York City.

Created by award winning Artist and Creative Director, Gusto.