About
about the brand
Launched in 2023, this storefront is a self-titled passion art project that aims to elevate the stereotypical “graffiti tag” to that of a modern and stylized work of art. Our brand threads a line between graffiti, design, hip-hop and Latin culture in the form of collectible artifacts, unique art pieces and apparel– serving as a visual ode and handwritten love letter to our very own, New York City.
Created by award winning Artist and Creative Director, Gusto.
about the artist
Gusto, a Creative Director and Artist based in New York, was born and raised in Queens, NY. As the son of an immigrant and a first-generation American, his art pays homage to his Latin roots and the challenges of his upbringing, embodying the spirit and hustle of a true New Yorker.
Gusto’s signature calligraffiti handstyle seamlessly blends traditional graffiti with refined artistry, preserving its gritty street style and authentic charm. He has collaborated with global brands such as TikTok, Nike, Adidas, LVMH, Jordan, Apple, Disney, MTV and more, serving as a Creative Director, consultant, and advisor—all while staying true to his vision.